Brand Development - averda case study
The following is a case study from my time working in-house as a senior graphic designer at averda.
Created by brash brands in Dubai, the averda brand is hardworking, representing every aspect of eco waste-management from research and development into waste as a renewable energy source to the man cleaning the street. As an in-house design team, the internal brand values of ‘deliver’, ‘Care’ and ‘Inspire’ are communicated throughout everything the communications team creates and the way they produce it.
Brand collateral is bright and colourful, full of character and fun, the tone of voice inclusive and forward-thinking. External values of ‘Resource conscious’, ‘Live clean’, ‘Rethink waste’ demonstrate their commitment to care for the ecosystem and educate others to do the same.
Created by brash brands in Dubai, the averda brand is hardworking, representing every aspect of eco waste-management from research and development into waste as a renewable energy source to the man cleaning the street. As an in-house design team, the internal brand values of ‘deliver’, ‘Care’ and ‘Inspire’ are communicated throughout everything the communications team creates and the way they produce it.
Brand collateral is bright and colourful, full of character and fun, the tone of voice inclusive and forward-thinking. External values of ‘Resource conscious’, ‘Live clean’, ‘Rethink waste’ demonstrate their commitment to care for the ecosystem and educate others to do the same.
